The equal jersey
The world of sports is far from fair and equal. So how can we make the world aware that volleyball is the world’s most equal sport, and a role model for all other sports? We created the Equal Jersey: the world’s first sports jersey that features the names and number of BOTH a male and female athlete. The jersey was produced and launched during an international championship final and gained worldwide coverage.
With just one post the campaign reached international news on every continent, 6,65 million estimated viewings, with a total reach of 3.3 billion people.
